Urban Gym Group appoints Alex Davies as Head of Personal Training
Announcement | February 27, 2024 | 5 minutesAmsterdam, Netherlands, Feb 27th, 2024 - Urban Gym Group (UGG), known from TrainMore, ClubSportive, BTY CLB and Renessence, announced the appointment of Alex Davies as Head of Personal Training. He will become responsible for the growth of personal training and overseeing the entire personal training department within TrainMore and ClubSportive. For thirteen years, Alex was active at Virgin Active UK and Australia, lastly as UK Head of PT. Before this, he was a Sport & Exercise science lecturer and curriculum area leader of a large academic course. Alex: “The fitness industry can excite you like no other. I like how it can really help others to grow in confidence, and just having the satisfaction of changing people’s lives wins hands down, be it our people or members, while the bonds that you create is second to none, and of course importantly, having loads of fun doing it. The company's vision and purpose to create an entertaining fitness and wellbeing environment with an engaging member experience sounds like what the fitness industry needs.” Neil Randall, CEO: “The request for personal training services has grown tremendously over the last year and we see our member community achieves more together. Helping our members set and achieve their health and wellbeing goals form the base of our 2024 strategy, being the reason we asked Alex to join us.” Alex: “My priority is to get to know all our staff. I’m in the belief that collaborative team culture and being able to work relentlessly together towards one goal should be at the heart of everything we do. I would like to create product awareness and understanding by showcasing our brand, our people, our product, and emphasis our responsibility to provide our members the personal tailored experience they want and deserve. Neil: “We have expanded our team of personal trainers and will remain doing so by offering them an extensive academy.” Alex: “We will look at further developing our trainer journey, that will increasingly support all our current and future trainers, where personal growth through education and support to increase success takes center stage. We will continue to develop a pathway for progression in their careers that helps trainer retention and also attracts new exciting career minded talent to our teams.” Last year Urban Gym Group shared their growth plans, including expansion in the larger Dutch cities via acquisitions and club openings as well as their international ambitions. Neil: “An exciting year is ahead of us. We are ready for the next growth phase and will announce more shortly”. About Urban Gym Group Comprising over 40 clubs and studios in all major cities across the Netherlands, Urban Gym Group is an industry pioneer within the European wellness and fitness community. The biggest label, TrainMore, often settles in inspiring, monumental buildings in the centres of large cities and provides the latest strength-based equipment in urban settings. In this community, music and art play an increasingly important role. TrainMore is known for the concept that taking good care of yourself should be rewarded. Members receive a €1 discount per workout they do. Clubsportive is a high-end fitness club located on the Zuidas of Amsterdam. Renessence is a unique well-being centre that combines science and spirituality to enable self-optimization, offering exclusive services, therapies, programs, classes, and products in the heart of the Zuidas. BTY CLB offers follow-the-trainer booty workouts in club atmosphere, complete with light show, a stage with catwalk and true entertrainers on stage. Their TRIB3 studios operate on a three-zone training system: treadmills, resistance and intensity, combined with live heart rate tracking.