BTY CLB Targets Women in The Hague by Opening Studio in City Centre
Announcement | May 22, 2024 | 5 minutesAmsterdam, May 16th, 2024 - BTY CLB, a part of the Urban Gym Group, will open its doors in the city center of The Hague in September, making it the fourth city to host the studio after its hometown Amsterdam, Rotterdam, and Utrecht.The brand-new studio will be located in TrainMore Den Haag Dagelijkse Groenmarkt and will cover over 160m2, making it the fifth signature CLB to open within a period of two years.June Sier, founder, and director of BTY CLB, stated: "BTY CLB aims to be a frontrunner as follow-the-trainer concept and is always on the lookout to explore new cities. With the opening of Rotterdam, Utrecht, and Amsterdam, the demand of opening a location in The Hague grew tremendously on social media. After the success of our current four studios across three cities, we are excited to finally bring BTY CLB to The Hague. Situated in a beautiful location right in the heart of the city, we aim to meet the demand in the fitness market with our signature concepts: BTY BASE, BTY ABS, and BTY UP. Our studio will feature elements such as beat-based workouts, a stage with a catwalk, and top-notch trainers performing on stage. The Hague is the perfect fit to expand our brand. Reconstructions have started and soon will our Academy for our trainers.”In March, Urban Gym Group announced the expansion in The Hague due to unprecedented growth and demand in the local fitness community. This expansion includes adding another 700m2 to the TrainMore club and opening a dedicated space for women, offering dynamic workouts that improve strength, mobility, and overall fitness.About Urban Gym Group
Urban Gym Group, with over 40 clubs and studios in major cities across the Netherlands, stands out as a pioneer in the European wellness and fitness industry. The flagship label, TrainMore, often finds its home in inspiring, monumental buildings in the heart of large cities, providing state-of-the-art strength-based equipment in urban environments. In this vibrant community, music and art are increasingly integral. TrainMore is renowned for its belief that self-care should be rewarded, with members receiving a €1 discount for each workout. Clubsportive, situated in the Zuidas area of Amsterdam, offers high-end fitness facilities. Renessence is a unique well-being center at the heart of Zuidas, blending science and spirituality to facilitate self-optimization. It offers exclusive services, therapies, programs, classes, and products. BTY CLB offers energetic booty workouts in a club atmosphere, complete with light shows, a stage, and engaging entertrainers. Their TRIB3 studios operate on a three-zone training system: treadmills, resistance, and intensity, coupled with live heart rate tracking.