PILAT3S debuts in ClubSportive
Announcement | May 14, 2024 | 5 minutesAmsterdam - May 14th, 2024. TRIB3, the boutique franchise business announced in February the launch of its second concept, PILAT3S, a premium Dynamic Reformer Pilates brand, managed and supported by its boutique HIIT franchise, TRIB3. PILAT3S is designed to maximise the enjoyment and benefits of traditional Pilates through dynamic movement. Featuring three dynamic 50-minute classes, including Tone, Align and Power, the concept will debut as a “boutique-in-gym” in the Netherlands in ClubSportive, Amsterdam.
“Urban Gym Group has been at the forefront of bringing new and innovative concepts to the Netherlands health and fitness sector. It is a great honour to be launching PILAT3S in Clubsportive, which is undoubtedly a reference point for the quality health club experience in Amsterdam. We look forward to supporting this dynamic and fast-growing group with our scalable boutique offerings.” – Jonathan Fisher, Executive Chairman TRIB3
June Sier, director at Urban Gym Group: “We are very proud to be PILAT3S’ launch partner and we are confident that once our members experience the product, it will become an integral part of their exercise regime regardless of their fitness level and background. The PILAT3S product is created to remove previous barriers/ stereotypes surrounding Reformer Pilates. With a commitment to offering our members the products and services they need to improve their overall well-being and health, PILAT3S is a perfect match.”
The grand opening will be an event held on-site on June 3rd.
About Urban Gym Group
Urban Gym Group, with over 40 clubs and studios in major cities across the Netherlands, stands out as a pioneer in the European wellness and fitness industry. The flagship label, TrainMore, often finds its home in inspiring, monumental buildings in the heart of large cities, providing state-of-the-art strength-based equipment in urban environments. In this vibrant community, music and art are increasingly integral. TrainMore is renowned for its belief that self-care should be rewarded, with members receiving a €1 discount for each workout. Clubsportive, situated in the Zuidas area of Amsterdam, offers high-end fitness facilities. Renessence is a unique well-being center at the heart of Zuidas, blending science and spirituality to facilitate self-optimization. It offers exclusive services, therapies, programs, classes, and products. BTY CLB offers energetic booty workouts in a club atmosphere, complete with light shows, a stage, and engaging entertrainers. Their TRIB3 studios operate on a three-zone training system: treadmills, resistance, and intensity, coupled with live heart rate tracking.